strategy execution rarely meets expectations, often due to a subtle disconnect between leaders and teams

and urgent overtakes important, with internal comms consuming 40% of our time

your time-to-value is fast, real fast

1 day to set-up.

3 weeks to achieve genuine and sustainable digital transformation, on clear ground rules that include leading by example and eliminating internal email.

Start with one grouping of 10 to 100 people. After 3 weeks thriving in this new paradigm, then roll out org-wide by level, function or geography.

Rely on peer-to-peer coaching and viral adoption, or run an in-house training program, or engage one of our coaching partners.

Roll out in 4 easy phases, explained here.

Your time-to-value on #stratapp is days – not weeks or months.

execution rarely meets expectations

For 30 years strategy formation, communication and execution has been flawed.

The age old paradigm of top-down static docs does not work. For most organizations, executing strategy rarely meets expectations.

It is time we fixed this.

#stratapp has created a seamless experience for executing both strategic and day-to-day work, in one place, in one simple app.

We didn’t invent new buzz words, theories or methods. We carefully designed the experience around what you already know.

Your time-to-value on #stratapp is days – not weeks or months.


Ash Richardson
Ash Richardson

20 years digital tech and strategy experience, including co-founding #team, Accenture, MP of Oyster Partners (now DigitasLBi) and ex-VC investing in technology startups. Unique skills on product strategy, design and offshoring.

Marten Jagers
Marten Jagers

20 years B2B SaaS go-to-market experience, including ex-MD APAC for Concur (until the sale to SAP for $8.3bn) and Coupa. Lateral thinker and passionate about helping organizations achieve maximum efficiency through technology.

three big changes

we believe 3 big changes are coming in the next 5 years


a new B2B software category is coming
Nearly every organization globally with 75+ employees will adopt SaaS to collaborate and execute on strategy AND day-to-day work – in one place, in one seamless user experience.
We don’t go to work to do CRM, HCM, finance and email – these are important, but secondary.
We go to work to collaborate and execute on our organization’s strategy and plans – that is what matters.
#stratapp is the world’s first SaaS to rise to this new B2B software category.


companies will rationalize the proliferation of single-use apps
Consumers are organizing their smartphones around the apps they really need – less is more.
CEOs and business owners don’t want to send employees to 10+ different apps in order to do their jobs.
#stratapp is 10-apps-in-1.


the brilliant and viral evolution of work collaboration tech (e.g. basecamp, trello, jira and asana) are only known to about 10-15% of employees – generally folks working in digital, product or technology teams
Why? For 11 years, the design of social and work collaboration tech has focused on small teams up to 30 people.
#stratapp is designed for all levels, roles and generations – scalable org-wide from 5 to 500,000 employees.
#stratapp delivers genuine org-wide collaboration – reducing the noise, by framing collaboration within a relevant context of strategy and plans.
#stratapp is a game changer.

we’d love to show you

connects to

culture elevation

  • radical transparency and trust
  • real-time alignment and collaboration

next gen ready

  • by 2025 more than 75% of employees are y-gen / millennials
  • asking y-gen to collaborate via email and static docs, is like asking all of us to go back to using fax machines

employee productivity

  • 15-30% increase in productivity
  • provide every employee the tools to succeed
  • attract and retain the best talent, for the right reasons

business performance

  • 15-30% increase in business valuation
  • de-risk and make the business agile
  • execute strategy and daily work above expectations

update me on future #stratapp innovations


book a demo

use form below, or select a time that best suits you by clicking here.

how it works